work
A handful of projects we're proud of. Details are kept brief where clients prefer discretion.
subscription billing for DTC brands
A Shopify subscription app built for direct-to-consumer brands that need granular control over billing cadences, dunning flows, and subscriber analytics. Tidewater handles the complexity of subscription management so merchants don't have to.
outcome
Launched on the Shopify App Store with a 4.9 star rating. Manages active subscriptions across multiple storefronts.
product customizer for fashion retailers
An embeddable personalisation layer for a fashion brand's Shopify storefront. Shoppers configure garments in real time — choosing fabrics, cuts, and embroidery — with live 3D preview powered by Three.js and synced to Shopify line item properties.
outcome
Launched on a headless Next.js storefront. Conversion rate on customisable products improved significantly post-launch.
inventory forecasting for growing stores
A forecasting engine that analyses Shopify sales velocity and seasonality to generate reorder suggestions and automate purchase orders to suppliers. Designed for stores scaling from one warehouse to many.
outcome
Active on the Shopify App Store. Saves ops teams several hours of manual inventory work per week.
smart cart upsells without the noise
A cart drawer extension that surfaces relevant upsell and cross-sell recommendations based on what's already in the cart — without interrupting the purchase flow. Rules are configured in the Shopify admin through a clean, fast UI.
outcome
Listed on the Shopify App Store. Average revenue per order increased for merchants using cart recommendations.
headless storefront for a luxury homewares brand
A bespoke Next.js storefront built on Shopify's Storefront API for a luxury homewares brand. The focus was on editorial storytelling, impeccable typography, and sub-second page loads — without compromising the Shopify backend the team already knew.
outcome
Lighthouse scores of 97+ across all pages. International markets launched across three regions.
custom app for a DTC outdoor brand
A private admin app connecting a growing outdoor brand's Shopify store to their 3PL, returns platform, and internal CRM. Replaced a patchwork of manual exports with a unified operations dashboard built directly into the Shopify admin.
outcome
Reduced daily operations overhead. Eliminated a category of manual data entry errors entirely.